Spaccio di gelati
Rebrending project for the “Il Masgalano” ice cream parlor in Siena.
The idea is to create an ironic parallelism between the world of ice cream and the world of drugs by playing on the sensations that both cause.
Everything is based on the concepts of evasion, play, excess and obviously provocation, around which the entire marketing campaign and coordinated image was designed: starting from the ice cream parlor conceived as a chemical laboratory, to ice cream sold in grams up to the social campaign. #fattidigelato.